Nexstar Media Group – We Got Next

We Got Next

Client

Nexstar Media Group

Role

Creative Director

Agency

In-House

Year

2024

The Challenge

Nexstar Media Group's new network and national salesforce faced the challenge of promoting a relatively unknown brand portfolio in a competitive, digital-driven marketplace. They needed a compelling brand identity and message to position their IP assets as premium and essential for agencies and marketers aiming to drive demand at the local consumer level.

Campaign Identity &
Graphics Package

The Nexstar portfolio of brands is invested in presenting up-and-comer, next generation talent, programming & partnership ideas that are both entertaining and immersive. This hype video kicked off the "We Got Next" campaign, in the 2024 Upfront season, to demonstrate the power of Nexstar IP. I creative directed the entire campaign and executed the entire GFX package, including art direction, motion design system, environmentals and style guide.

Campaign Identity & Graphics Package

The Nexstar portfolio of brands is invested in presenting up-and-comer, next generation talent, programming & partnership ideas that are both entertaining and immersive. This hype video kicked off the "We Got Next" campaign, in the 2024 Upfront season, to demonstrate the power of Nexstar IP. I set the creative direction for the entire campaign and executed the entire GFX package, including art direction, motion design system, environmentals and style guide.

Upfront Event Identity

Building on the “We Got Next” message and identity, the guest journey included branding and touchpoints throughout to keep the portfolio of brands top of mind. I executed all event materials from core identity, hero video, pre/post show passive loop, environmentals, and speaker support presentations.

BrandWeek Activation

Nexstar and CW Sports bring top-tier live sports entertainment. To continue paying off our "We Got Next" campaign and hype the upcoming NASCAR racing season, we made waves at BrandWeek 2024 by letting attendees hit the track with an Xfinity NASCAR racing simulator—combining thrills and unforgettable engagement.